25Q4 | How 9:16 Productions Builds High-Performance Vertical Dramas for Mobile-First Audiences
Description
Today’s episode comes from our 2025 Q4 Short Drama Forum,
featuring Max Jiang and Joy Quinn, co-owners of 9:16 Productions, one of the most organized vertical-drama teams in the U.S.
In this interview, they discuss how they approach performance, pacing, casting, and localization for mobile-first audiences—and why new genres like horror and thriller may be the next frontier in vertical dramas.
Let’s dive in.
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🌿 Just starting out or curious about how short dramas work?
Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way.
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